Hello, I'm Tiffany

And I believe our world needs the arts.

It is through the arts that we capture and share what it means to be uniquely human. Through story-telling and painting, photography, writing, music and more, we capture the human experience and create the historical record of our world.

We fill our lives with expressions of art and therefore, everything we experience is influenced by artists - the people who create beauty in the world. The arts are essential.

I started Virtuoso Asset Management to create what I believe to be the first RIA in the country dedicated to serving artists and supporters of the arts. 

Whether you’re a full-time creator or a fan who enjoys live music, shopping on Etsy, and a Netflix binge now and then... Welcome. 

This community was built for you.

Our Story


Virtuoso Asset Management (VAM) is an independent Registered Investment Advisory (RIA) that provides financial education, advice, and investment management services for a flat-fee. Zero commission-based products means we always put the needs of our clients first. At our core, we value radical transparency, culture, and community over corporate initiatives.

Virtuoso Asset Management stands apart from the crowd because while we are committed to making your money work hard for you, we’re also committed to building something that’s bigger than ourselves through both socially responsible investment strategies and philanthropic initiatives. 

We’re committed to being good stewards of your money and that includes ensuring that your portfolio allocation aligns with your goals and your values. It also means that each year, Virtuoso will donate 1% of gross revenue in support of the arts. In the spirit of building the Virtuoso community, as a client and member you’ll have a voice in the specific cause or organization we donate to each year. Doing well while doing good.

Tiffany Soricelli founded Virtuoso Asset Management LLC (VAM) in 2021 with the desire to build one of the first Registered Investment Advisor (RIA) firms in the country dedicated to serving Artists and Supporters of the Arts. She is a passionate financial planner, educator, business coach, financial literacy activist, and champion for creative professionals everywhere.

Tiffany collaborates with clients to develop a deeper understanding of their financial situation and gain clarity on their long term goals. She works hand-in-hand with clients to help them develop a financial strategy and action-plan that is in alignment with their core beliefs and values.

Since 2015, Tiffany has helped hundreds of individuals across the country plan for and build wealth while reducing the fear, stress, and anxiety that frequently accompanies financial planning. She leverages her background, education, relationships, and experience to advocate for her clients and their wealth-building journey.

As an engaging public speaker, Tiffany presents financial education classes at programs and institutions across the country including arts institutions, nonprofit organizations, private companies such as General Electric and Howard Hanna Real Estate, networking groups, and higher education institutions. Tiffany also serves on the young artist development faculty of The Metropolitan Opera, Washington National Opera, Minnesota Opera, and San Francisco Opera. Learn more about Virtuoso Advising for Artists here. 

As an investment advisor, Tiffany holds her series 6, 7, 63 and 65 registrations. Tiffany received her BM and MM from SUNY Potsdam’s Crane School of Music where she serves as an active member of the Alumni Board. She lives in upstate New York with her husband, a high school and middle school music educator, and their two children.

Meet the Team


Lilly Whiteman

Administrative Assistant

Lily Whiteman Administrative Assistant, earned her BA in Theater from Barnard College in 2019. When the pandemic imposed its limitations on the performing arts, Lily took a break from performing to pursue her other passion, local farming. In 2022, she returned to school to study music with SCCC in Schenectady, and there met Tiffany at Virtuoso Asset Management. Lily is thrilled to combine her administrative skill with Tiffany’s financial acumen to empower artists to meet their personal and professional goals.